| 3 Classes of Flowers | |||||||||||||||
| In the last article I had written I mentioned "Premium" flowers and "Value Added" flowers. A few people have asked me to expand on that during our consultations. There are actually what I like to call 3 "price points" of flowers. The first price point is "High Premium". These are flowers that are anywhere from $10-$25+ per stem. In the "High Premium" price point falls: Gardenias Hydrangea* (designer, aka native) Calla Lily Sweet Pea** Grape hyacinth ** Delphinium (Dutch) French tulips Dahlias* Lily of the valley Peony The second price point is "Premium". These are flowers that are anywhere from $4-$10+ per stem. In the "Premium" price point falls: Rose Freesia** Stephanotis** Larkspur Tulip (columbian). Orchids Bouvardia** Gerbera and Margarite daisies Asiatic Lily Sunflowers Bells of Ireland Gloriosa Phlox Solidiago Thistle Asters (Asian) Stock Star of Bethlehem Hydrangea (coloumbian) Lilac Gladiolus Spider Mums Football Mums The last price point is "Value added". These are flowers that are generally less than $3 per stem and also have multiple blooms to work with. Filler flowers tend to fall into this category as well: Babies Breath Wax flower Alstromeria Mums (poms, daisy poms, pin cushion) Carnations (mini and full size) limonium Now it is important to remember that filler flowers also have high and low cost points. Alstromeria and Wax flower are at the top of that price area. Babies breath and limonium are more twords the bottom. Now you would think that greens all cost the same. They do not. They break down in to the following tiers: High Italian ruscus Variegated Italian ruscus Mid Salal (aka lemon leaf) veirgated pitt Pitt Mertyl Ivy Variegated Ivy Plumosis Low Leather leaf (aka fern greens) So lets look at the overall value now: |
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