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| A rose will classically take up anywhere from 1 inch to 3 inches in diameter in a bouquet. This is the same amount of space that a carnation will take up... but it is generally under a dollar retail value and a rose is typically $3+ depending on the global market. A hydrangea will take up 7-12 or more inches depending on the farm and the breed of the flower. That's right... 12 inches across. You could fit 25+ roses in a handtied bouquet (approx cost of $100-200, plus labor of 20%, depending on how close it is to the holidays) or have a single stem of hydrangea take up that space at the approx cost of $15-$17. Add a few roses in and you have a beautiful mid range bouquet for $35-55 (perfect for a bridesmaid). In this scenario the hydrangea is actually a better value per inch than the roses are. I have marked a few of the larger head blooms with a * mark to let you take a second look at them. Now I am not asking you to bring a measuring tape to me or another florist and break into the cooler in a crazed measuring streak. I am just trying to illustrate the relative cost in a visual concept. Above I have put a picture to show a basic illustration of what I am talking about. Now the hydrangea shown is about the size of a large grapefruit. It is one of the smaller hydrangea heads. You can see the difference just from this flat picture. The items marked with a ** are to draw your attention to the accent flowers. Yes they may seem like they are in the more affordable "premium" class, but on a per inch basis they are very, very expensive. My Mom's bouquet from the 60's only had Lily of the Valley. It looked amazingly sparse compared to her bridesmaids and cost more than 3x as much. Now the mistake that people make is saying to themselves "I want ALL roses and no filler". Or "I want a gardenia bouquet, with greens". Those two flowers do take up a good space amount in an arrangement. However not having any other flowers mixed in will force the florist to use more "premium" or "high premium" flowers; resulting in a higher price for the bouquet or in the case of a "with greens" bouquet, a sparser looking bouquet.The moral of the florist story: mix your floral media. You will get a better dollar value plus a more interesting bouquet! Now lets look at the seasons vs. cost! |
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